At the launch of the New Renault Megane Sedan, unlike other cars in its class, we put life ahead, not the car. We decided to differentiate the New Megane Sedan, which has no change in its exterior compared to the previous model, with its communication. We said that life is bigger than business life. Because sedans were synonymous with status. Success was defined by success in business life. But we knew that there was much more to it. In the films of the advertising campaign, we broke the stereotypes in business life with the realities of life.